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The Reason Behind
The reason behind Armakult is simple: to craft sneakers and activewear that merges functionality, timeless design, and help shape a culture to make the world a more fulfilling place by empowering people to do what they love and move with intention for the betterment of humankind, the planet, and all that belongs to it. We will bring to the world, sneakers, that carries the spirit both physically and emotionally.
We will flow with the notion 'Joy in Motion'.
The First Step
Our ancestors began with a single step - a step towards survival, discovery, and evolution.
Today, its not just our fascination about sneakers. But also an intention to forge a culture more than a brand, that independently thrives in this world as better beings!
A movement of souls who believe that life is meant to be lived, not endured.
From the Foothills to the World
They say the world is a global village.
We say - then let’s build our own tribe from it.
From the foothills of the Himalayas, from a small village in the Northeast of India,
to the streets, skies, and seas across the world —
we rise as an Indian-grown culture built for the world.
The Spirit of Adventure
We know how it feels to be connected with the nature, going outdoors, living life like a nomad , exploring every adventures of life, be it late night parties at the lively cities, be it the serenity of the mountainous treks, be it the thundering waves of the seas or night sky signalling the vastness of the universe.
The Beginning
We have 0 members/followers, no one knew ARMAKULT till now. We are starting from scratch.
Thanks, you are one of the first few to be a part of this kult (culture)!
Honestly we have a small budget to start off. But we are not holding back, we will put out the best quality we can source from around the world, experiment and test the best designs put together by our creative designers' team, and build around a community that revolves around the culture we thrive for.
The First Creation
This is where it all begins.
Our first chapter, our first creation:
The 197s.
Our first 5 samples tested well.
One in-house silhouette, 3 colorways.
Our first step into a world we’re about to change.
The Launch
We have a goal to get 300 preorders* so we can go for production (due to high MOQs).
Once we achieve the threshold, production and shipping takes approx 60 days (we will try our best to get it to you fast).
Preorder members will be informed every week about how the materials are being sourced, tested, stitched and much more! It will be a journey for us, worth waiting.
And you know, there are SURPRISES!
Each and every preorder will be limited editions for the first 1000 members.
Find it here: Ownership, Identity, and Experience for first 1000s
The Kult Rises
It is a gradual process but we know it takes time for the best things to happen.
So let's do it together!
We hope you all support us by being a part of this journey. We hope to assemble the most celebrated 21st century culture.
[Here 'WE' means the community]
Yours,